Thursday, September 22, 2011

140 Character Conference Talks About Character, Social Media and Small Towns

Somewhere Over The Rainbow,
A Message from Heaven Kicks of the Morning of
2011 #140 Character Conference in Hutchinson, Kansas
photo taken by Andrea Cook, 9/20/11
As I travel back from the day-long #140 Conference Small Towns held in Hutchinson, Kansas, I am reminded of the plethora of "characters" I had the pleasure meeting.

Starting with the number one character and founder, Jeff Pulver, I am inspired by his generosity and intrigued by his unique attributes. He has a genuine willingness to invest his time and welcome people from all walks of life to gather to break bread. He rolled out his generosity like a red carpet to the mash-up of presenters and volunteers the night before the event as the VIP reception guests enjoyed steak dinners and conversation. 

The next morning, at the historical restored art deco Fox Theater, Jeff shared the stage with Becky McCray. This down-to-earth duo seemed to work in tangent with one another as if they communicated telepathically. Both Jeff and Becky casually would welcome the individual speakers to the stage with meaningful hugs, hugs that appeared to be as intimate and genuine as the presentations. 

Although Jeff credited "serendipity" as what brought the speakers and attendees together, and from the calm cool demeanor of Jeff and Becky, one may be persuaded to believe it. However, anyone who has ever organized any event understands the dedication that is needed to bring droves of people from over 18 states and three countries together in the center point of the United States understands that it takes much more than hugs and serendipity to deliver a successful conference. 

Jeff Pulver and Becky McCray 
The 2011 Small Town #140 Character conference is in its second year with plans to do it again in 2012, as Becky announced at the closing of Tuesday's event. In addition to the #140 Conference in Hutchinson, Kansas, Jeff has held conferences throughout the world and to a handful of vertical markets. Discussions are taking place to hold a #140 conference for foodies. One that will certainly flood the live stream with interested viewers eager to hear people talk about food.

As a small town resident of Culver, Indiana and a lover of social media, I expected that the main theme or flavor of the event would be similar to my walk of life. However, the presenters were each unique and there was a wide world range of topics that were shared during each 10 minute segment. Yet, they all seemed to flow well and compliment one another. There were some presenters that shared their success stories on how social media has helped them professionally. For example, Leslie McLellan from Lake Arrowhead who generated economic growth for her community from a minute marketing budget that she invested entirely into social media and discovered much reward for her efforts. Other community developers who shared similar success stories and case studies were Kurt Mantonya, Allen R. Gibson and Tomi Ann Foust.

 Rockstar Kevin Honeycutt,
Keynote Speaker and Change Agent Extraordinaire
There were several presenters who inspired us to change our mindset and reconsider how social media can be used to impact education and the younger generations. Rockstar Kevin Honeycutt presented a fiery message that fascinated the crowd to innovate and activate the future generation. A similar message shared by Bill Genereux, offered tips on how to raise digital media kids. He suggested that we open the STEM movement into STEAM through adding "ARTS" and teaching new subjects like netiquette, online safety, digital legacy, video literacy and basic programming logic in the classroom and in our own homes.

Cody Heitschmidt echoed this need by reminding us that we teach driver education so our children will be safe and have opportunity to drive anywhere their future takes them. How are we developing technology in the souls of our future generation? One of the best lines of the entire conference was made by Kevin Honeycutt, "Technology brings us a buffet of opportunity and we're eating the napkins." 

Ed tech and entrepreneurial spirit were not the only powers moving people to action throughout the day. There were also heartfelt stories of personal transformation and triumph. People like Shellie Couch and Joe Cheray shared personal points of their journey demonstrating that they are making an impact and transforming not only themselves, but the world around them through their social networks and communities. 

These are just a handful of heroes who presented. For the full layout of the presenters click here >> 

A tip for those who value integrity and want to follow people with character, I encourage you to follow these "Characters" and get to know them from their future tweets. You can easily find the twitter handles of each person on the list show below or throughout the 140 Conference Small Town website. 

You may also find a takeaway from each 10 segment talk from the live coverage by the Event Correspondent Facebook page >> 

Also, you may view the video clips of the conference by clicking here >> 

Lastly, I want to share some of the most memorable and thought-provoking phrases of the day shared during the full day. Rich and worthy mentions:

"Unicorns cry when you doublespace." - Tomi Ann Foust as she shares catch phrases she heard when she started to take her first steps in learning about social media. 

"How can realtime web change the marketplace for small towns?"  - Mark Linder asks realizing the limited dollars in a small town and encourages community growth with cooperative competition.

"Sometimes people are uncomfortable talking to farmers and asking questions about agriculture, but they don't mind talking to a cow."  - Val Wagner shares while explaining why she allowed her cow, Betsy to start a twitter account. 

"We aren't here to get, were here to give!"  - Gigi Belmonico

“Have you taken a stand? If not, make the decision to do it. Take a stand. Stand for something." - Douglas E Stewart

"The single most cause of depression in NY is lack of social contact...  Don't just click "like" or "retweet", support and embrace one another.“ - Ron J. Williams now living in Brooklyn, a town of 2.25 million people. But like many metropolitan residents, he was born in a small town and still visits on holidays. 

“What brings people to your town? The attractions? No, the people and the culture draws the businesses and people to your town.” - Jay Ehret talks about “soul attraction” and shares how officials in Waco Texas gave $1 million to attract a diaper factory in exchange for jobs. However, the town saw little return on the investment.

“100% job creation comes from entrepreneurs and startups and adds flavor, character and culture to a community.”   - Jay Ehret recommends that more emphasis needs to be placed to recruit, embrace and invest in entrepreneurs.

“I'm smart, but my network is brilliant.” - Kevin Honeycutt

“Technology brings a buffet to us and were eating napkins.” - Kevin Honeycutt

“Every civilization has turned their tools into toys so they can develop their future.” - Kevin Honeycutt

“We’re all the same size on twitter, and have just as much of an opportunity to make an impact as we do in more populated areas.” – Dorthory Barnett

“The most social way to engage with community is by breaking bread with them.” - Dennis Deery

“It doesn’t matter if you’re from rural or metropolitan areas, we all are concerned for safety, education and the quality of life.” - Kurt Mantonya

“If you can't engage kids in the classroom, they will power off.” – Tammy Thorn

“My small town is where my hashtag is that I follow.” - Fernando Fonseca

“The person I am online, is the person I am in real life.” - Fernando Fonseca

“Find the real people who influence regardless of their Klout score.” - Fernando Fonseca

“When you live in a city, you still are living in a small village.” - Fernando Fonseca

“We all succeed when we put our differences aside and we focus on what needs to be addressed. When you follow a hashtag, you focus on something that fascinates you, and you aren’t dissecting the person and your differences first.” - Fernando Fonseca

"If you lead a business or community and find yourself in the midst of a disaster, be sure you have a single person assigned to social media. This allows the person in charge to speak to media and verify all facts." – Kirstie Smith, Director of Crisis Communications for Joplin Chamber shares advice on how to manage a crisis using social media.

“Key to share stories online: get information out from credible sources and web sites. Verify. Verify. Verify.” – Kirstie Smith 

Gigi Belmonico
Twitter: @GigiBelmonico

Becky McCray
Twitter: @BeckyMcCray

Patsy Terrell
Twitter: @patsyterrell

Jeff Keni Pulver
Twitter: @jeffpulver

Cody Heitschmidt
Twitter: @codyks

Kevin Honeycutt
Twitter: @kevinhoneycutt

Janice Person
Twitter: @JPlovesCOTTON

Douglas E Stewart
Twitter: @dscweb

Kurt Mantonya
Twitter: @HappyTrailsKurt

Cheryl Lawson
Twitter: @Partyaficionado

Shellie Couch
Twitter: @Taegus

Greg Falken
Twitter: @GregF

Twitter: @debworks

Joe Cheray
Twitter: @wildheart4vr

Gloria Bell
Twitter: @gloriabell

Sheila Scarborough
Twitter: @SheilaS

Jon Swanson
Twitter: @jnswanson

Ron J Williams
Twitter: @ronjdub

Jay Ehret
Twitter: @JayEhret

Twitter: @t_rave

Twitter: @takechargeks

Leslie McLellan
Twitter: @LeslieMcLellan

Laura Girty
Twitter: @LauraGirty

Joplin Area Chamber
Twitter: @joplinchamber

Naomi Shapiro
Twitter: @superdumb

Jennifer Lynn Keller
Twitter: @JenniferLKeller

Twitter: @guavalicious

Ryan E. Cole
Twitter: @ryanecole

Twitter: @MilliGFunk

Shane Helton
Twitter: @nwoweather

Allen R. Gibson
Twitter: @starmediaguy

Jennifer White
Twitter: @JenWPortraits

Linda Gregory
Twitter: @lgphotography

Dennis Deery
Twitter: @DDeery

J.D. Patton
Twitter: @jdpatton

Fernando Fonseca
Twitter: @fjfonseca

Twitter: @threegypsies

Twitter: @ICTSOS

MB Linder
Twitter: @mbl

Bill Genereux
Twitter: @billgx

Twitter: @jiggyjaguar

Mark Vierthaler
Twitter: @AgHipster

Jen Lee Reeves
Twitter: @jenleereeves

Michelle Barry
Twitter: @MichelleBVM

Val Wagner
Twitter: @wagfarms

Mary Klaebel
Twitter: @mklaebel

Todd Randall Jordan
Twitter: @Tojosan

Twitter: @mskonfa1990

Scott Wendling
Twitter: @CommercialScott

Tomi Ann Foust
Twitter: @BBBSRenoCounty

Katie Lukens Pinke
Twitter: @katpinke


Monday, September 19, 2011

What I Want From 140 Conference

I am in transit, flying the friendLy skies out west to the center of the United States, in Kansas to attend the #140 conference. The #140 conferenceis a one day conference located ia variety of cities throughout the globe where droves of characters and change agents present on their latest use of social media as a tool to improve the quality of life. The conference usually takes place in larger cities, like Ontario, San Francisco, New York City, Tel Aviv and Barcelona. This week, the #140 conference takes place in Hutchinson, Kansas, population 30,000. Conference founder, Jeff Pulver started this endeavor in 1998. The brandname of the conference has been shared with other conference managers who lead all the efforts worldwide, but Jeff still holds the heart strings for the #140 conference Small Towns and attends it every year. Jeff resides in Long Island and drove across the midwestern half of the country to attend this year's conference.

In 2010, there were over 30 speakers and over 230 attendees representing 12 states. The conference was available online and has been viewed 1375 times in one year. Planners for this year's event predict to have twice as many online views. Becky McCray, is responsible for bringing the conference to Kansas. She along with her efforts in the 140 conference Small Town in Hutchinson, Kansas has been recognized by Kansas Magazine as one of the top 20 reasons to love Kansas. The event will take place in the historic downtown theater on Main Street. Presenters slated to share will address a variety of topics ranging from mom-bloggers to philanthropists and educators to entrepreneurs.
I arrived this afternoon, after a two hour drive to Chicago, a two hour flight to Wichita and another one hour drive to Huchinson. I have no idea what to expect from this conference but here are a few things I'd like to experience:

- inspiration from like minded professionals who are experiencing the rigorous rates of change in technology and media and still finding opportunity to make aimpact.
- real connections with real social media professionals who share stories from their hearts and exemplify living a life with purpose.
- hope for small town America, because, like John Cougar and countless others, "I was born in a small town." I then went to live as a yuppy in the city and now, I am back, living in a small town. I know that there are others with a similar story.
- statistics on economic development of small towns and how the use of social media and technology in general is making an impact on rural living and working. I want to learn more about coworking, historical downtowns, rural sourcing, virtual services, telecommuting, etc.

My number one goal I am aiming for during this conference is to promote goodness through live event correspondent services, both live and later.

To cover this fastpaced conference,  I plan to share one main tweet takeaway from each speaker. The conference will be available to watch however, I do not have the link to share yet. You may find more information on each presenter by following them on twitter. Here is the list of speakers:. .

I plan on live tweeting from this event from my new Twitter account, EventCorrespond >

I've talked about what I want, now, what is it you'd like to gain from tomorrow's updates?


Friday, September 16, 2011

Toast Notes

Today's Toastmaster meeting theme was "Music From Our Youth."

Ages of the members span from late 20s to people in their 50s. Here is today's takeaways. 

Sharon shared the word of the day: Respect.

Our first speaker was our past President and a Distinguished Toastmaster, Marcy Eckoff-Wagner. Her introduction posed the question, "Have you ever been faced with a situation or challenge that you feel is unsurmountable?" She then shared about laughter. Laughter has been used as a healer for years and she shared some eye-opening examples on the medicinal effects. Did you know that laughter increases endorphins and provides balance for our bodys' emotional and mental state. It also can improve physical health from expanding our capillaries that allows us to breathe better.

Marcy, a cancer survivor and recent stroke victim "personifies improved health." Her evaluator, John shared his observation watching her recovery from her recent health issues. 
Here were some additional tidbits of the truth on laughter: - As soon as a baby is born, he smiles.- At three months or so, a baby starts to laugh.- An average five year old laughs 400 times a day.- An average adult laughs 15 times a day. 

Marcy also shared a couple of jokes with us to get us laughing. This was one: "Why did the elephant have red nails?... He was trying to hide in a strawberry bush." 

The next speaker was invited to speak without any preparation. Charlie approached the lectern proudly, without hesitation and shared with us about his life as a farmer. He graduated from Purdue 10 years ago and has been learning more about the changing marketplace of the agriculture industry. The global market, including the fluctuations in other countries' economies, the competition and significant weather changes have had a serious impact on the elevation of prices on beans, corn and eggs.  

Charlie's evaluator, Greg spoke for the entire club when he said that he would be interested in learning much more about the agriculture industry and is fascinated by documentaries like King Corn and more. Greg also said he enjoys Charlie's approach to his presentations as he seems to always have a coffee mug in hand, "its very folksy." 

Table topics were led by Marianne Peters and she lightened the room with laughter as she selected a song and invited an audience member to share. Here were the songs:
Tom Petty's Waiting is Hardest Part
KC and the Sunshine Band's I'm the Boogie Man, Boogie Man, Turn Me On
Gonna Take a Sentimental Journey
Do you know what you would speak about for two to three minutes if you had been put on the spot? Table Topics are a great way to help you be agile as a speaker.

Teressa was the meeting's general evaluator and she reminded the members to sign up for roles ahead of time.
Also, she encouraged each speaker evaluator to include feedback and not to just share the positive parts of a speech. This allows for improvement and we all want to grow and improve. 

Officer Meeting Recap
Following the meeting, the officers met for their monthly meeting. Here is a quick snapshot that took place during that meeting. 

We shared our takeaways from our experience from training that took place a couple of weeks ago. Here were some of the comments:
- Our club had a strong core and representation compared to other clubs in the area. 
- Some ideas to help membership grow were discussed including, (1.) Assigned Hosts and (2.) Personal Notes. Planning is underway on these ideas and is being led by Jan and Lisa! More details will be shared soon!

Lastly, we shared about our own roles as officers and how we can apply our responsibilities towards our theme: PROFESSIONALISM. More on this later. 

Dues are due no later than September 30th. 
Please make a payment, checks may be written to Wythougan Toastmasters and may be given to our treasurer, Teressa. 

Registration for Fall Conference is due Monday.
Please send your individual registration including the payment for your meal selection. Registration form may be printed and is available here >>> 

About Toast Notes
Toast Notes is an ongoing review of the Wythougan Toastmaster's weekly meetings located in Plymouth, Indiana on Friday mornings. The purpose of the Toast Notes is to help readers better understand the many benefits Toastmaster clubs can offer, including entertainment, networking, community and professional development opportunities. 

About Wythougan Toastmasters Club
The Wythougan Toastmasters Club meets weekly at 6:45 a.m. on Friday at Christo's Family Restaurant in Plymouth, Indiana. Club members represent a variety of professional backgrounds and personal interests and share one common goal: To speak well. 

Weekly meetings provide members and guests a supportive forum to share speeches and receive constructive feedback. The club support and the Toastmaster resources help individuals refine individuals with a focus on public speaking, leadership qualities and overall professional development skills. Guests are welcome to visit and experience the many benefits Toastmasters provides each Friday at Christo’s Family Dining, 2227 North Michigan Street in Plymouth from 6:45 – 7:45 a.m.  

About Toastmasters International
Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of meeting locations. Headquartered in Rancho Santa Margarita, California, the organization has more than 270,000 members in over 13,000 clubs in 116 countries. Since 1924, Toastmasters International has helped people of all backgrounds become more confident in front of an audience. To learn more about Toastmasters International, click here > 


Thursday, September 15, 2011

Toastmaster Update

TOASTMASTER INTERNATIONAL 2011 Fall Conference is Oct. 21-22 at beautiful Swan Lake Resort in Plymouth, IN.  The conference is hosted by District 11 and planning is in the works!

Everyone is welcome to attend. Here is a list of benefits you will receive:

- Get Tips Improve Presentation and Leadership Skills
- Professional Development
- Inspiration and Motivation
- Networking Opportunity
- And More!


Friday, September 9, 2011

Toast Notes

As the local chapter's President for Toastmasters, I would like to introduce a new post idea that I will be sharing on a weekly basis. Toast Notes will be an ongoing review of the weekly meetings for the Wythougan Toastmasters, located in Plymouth, Indiana. I hope you will better understand the many benefits Toastmaster clubs can offer including entertainment, networking, community and professional development opportunities. Each week there is a variety of topics shared by the members.
Today's Toastmaster meeting theme was "Moments of Significance."

New members Lisa and Vickie were pinned during an official new member ceremony. Both ladies agreed to the Toastmaster mission and publicly vowed the toastmaster promise.

Charlie was our gracious toastmaster who eagerly accepted to fill the leading role of the meeting with the help of a mug of coffee in hand.

Vickie enthusiastically volunteered to play the joke role. As a director of HR, she shared a collection of actual quotes of applicants and job seekers. I was somewhat befuddled and wondered if any of the statements were actual quotes I may have shared in my career track but laughed in spite of it all. 

Lisa shared the word of the day, "faith." And, each time the word "faith" was spoken throughout the meeting, it was acknowledged by a clap. Charlie exuded faith throughout the meeting.

Our first speaker, Eric, shared his recent experience of skydiving. He shared photos that brought smiles and even a little LOL moments from the crowd. He was enthusiastic as he shared the play by play of dropping from a moving plane that was traveling 125 miles per hour to the ground at life altering speeds of 8,000 feet a minute! He closed his jovial speech by taking off his jacket to proudly reveal his new tee shirt that read, "I've been pushed off a perfectly fine flying plane at Plymouth Sky Sports." 

He also invited members to check out the video of his experience > 

The second speaker of the meeting was Lisa. Lisa shared about the five steps of grief, a deep topic for a new member! Way to go Lisa! This was Lisa's third speech and she just got pinned today as a new member. Lisa is passionate about learning how to be a poised presenter and it shows in her enthusiasm and desire to learn.  

Theresa evaluated using the POP theory: positive, opportunity, positive. This is a good practice to use when offering feedback to others. She also encouraged Lisa to never apologize. Fake it til you make it.

Dennis shared a fun twist on table topics, including a prompt for Jan to act as Marianne (since she was not at the meeting) and how she may have responded once the Blueberry Festival was over. Dennis also gave a prompt to John, owner of the local Ford dealership on how he would respond to a person seeking to buy a non-Ford car, a Volvo. Both Jan and John arose to the occasion and shared for two to three minutes. 

It was enjoyable and interactive as usual! A special toast of thanks to all of those who participated! 

About Wythougan Toastmasters Club
The Wythougan Toastmasters Club meets weekly at 6:45 a.m. on Friday at Christo's Family Restaurant in Plymouth, Indiana. Club members represent a variety of professional backgrounds and personal interests and share one common goal: To speak well. 

Weekly meetings provide members and guests a supportive forum to share speeches and receive constructive feedback. The club support and the Toastmaster resources help individuals refine individuals with a focus on public speaking, leadership qualities and overall professional development skills. Guests are welcome to visit and experience the many benefits Toastmasters provides each Friday at Christo’s Family Dining, 2227 North Michigan Street in Plymouth from 6:45 – 7:45 a.m.  

About Toastmasters International
Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of meeting locations. Headquartered in Rancho Santa Margarita, California, the organization has more than 270,000 members in over 13,000 clubs in 116 countries. Since 1924, Toastmasters International has helped people of all backgrounds become more confident in front of an audience. To learn more about Toastmasters International, click here > 


Wednesday, August 24, 2011

The New World of Communication from Print to Online

Today's explosion of technology services have allowed businesses of all sizes, industries and budgets to have more options to grow their mindshare and sales. By increasing brand awareness or lead generation, social media tools offer new opportunity and a blank slate of strategies for businesses seeking to grow their share of the market. These online opportunities can seem overwhelming to professionals who have relied on the traditional formats of media and publicity and are challenged to stay abreast of the latest technologies available and suitable for business development. 

Are there manageable means to bring the two worlds of new media and the traditional printed world of marketing together? In searching for tips on how to merge these two worlds, I found a helpful resource from Facebook LIVE that I'd like to share.  

Facebook LIVE is one of Facebook's latest resources to offer business support with video broadcasts. A recent Marketing Talks video titled, "Connecting Your Online Community to Your Offline World" offers three tips during an interview with two social  marketing savvy representatives from hospitality and retail industries. To view the video, click here >

This webinar included advice by Director of Social Media & Digital Content for Applebee'sScott Gulbransen and Cathy Choi, Director of Social Media for Sephora who shared examples that they use with their million plus user communities on Facebook. The topic and content was intriguing however the information was tailored to an exclusive group of marketers with corporate pedigree advantages like
1. big budgets  
2. well known big brands and 
3. industries (like hospitality and retail) that are already highly social in nature.

Most businesses and marketers aren't lucky enough to play in a market of that magnitude and genre. Yet, despite the clear advantages these marketers had, there are still some key best practices that can be applied to the real world of B2B and professional service sectors. Here are the top level takeaways gained from this video accompanied by specific recommendations, from my viewpoint taken from my baggage of experience in the small to medium sized business sector. I hope you will find this list to be comprehensive and be encouraged to apply these best practices to your own real world:

1.  Keep message consistent from real world to online presence. 
Remember your brand and long term goals with each point of interaction.
Don't over-promote. Use the 80/20 rule. 80% of your interaction should be light and social, 20% of your messages can be promotional.
Don't get lost in the medium that you forget the message. 
Stay steady with your communication plan and only take on what you can manage, either in-house or with the support of a social marketing professional.

2. Create social experiences for engagement.
Tell the face-to-face stories, share photos from the real moments on-line. And vice-versa. Personally invite people, verbally and with printed signage and cards to the online community. 
Host and sponsor events and invite the public directly through your social media tools. 
Create profiles and check-in rewards with localization mobile media applications. 

3. Engage and mobilize.
Be available. Don't hide behind a web site. 
Communicate well when and where you are. Some examples: respond to comments online, answer your telephone, return your phone calls, say thank you, give eye contact and firm handshakes. 
Offer a variety of communication channels that meet the comfort zone of the individuals in your market.
Encourage feedback and honesty from your audience. 
Turn the feedback into action. Don't be afraid of negative messages. This can be an example to show strong customer service. 
Use the feedback as research and helpful data for future product development or campaign offers. 

Finally, when in doubt, do what works. If your marketing practice is becoming outdated and you are called to update your approach, don't get lost in a world in between. Have a plan, get support and remember that there is no silver bullet to success, no matter what planet you are from.


Thursday, August 18, 2011

Top 10 Benefits an Event Correspondent Provides

An event correspondent is a professional who provides live coverage of a presentation or event, capturing and sharing a third party perspective through a variety of online social media channels. Providing online reporting with live updates to the public at-large offers value.

Check out the review on Webtrends Facebook Sessions,
Chicago captured and posted by Andrea Cook

10 Benefits an Event Correspondent Provides
There are a variety of benefits a professional experienced event correspondent can offer to grow value for businesses.  
Here are the top ten benefits an event correspondent can do for you:
1. Builds professional credibility. 
A third party perspective adds authenticity. Much like a journalist covering an important event or new product, an event correspondent isn't a paid affiliate. Whether the live updates are posted under your business brand or the event correspondent's media brands, your taken more seriously when someone validates your value.

2. Positions your brand with industry expertise. 
Just being a speaker isn't enough. Just being a blogger isn't enough. Don't get lost in the noise. An experienced correspondent can cut through the noise and deliver your message clearly.

3. Enlarges your audience to a critical mass. 
Why limit your voice to the individuals sitting within the four walls? This is the new frontier of market outreach and an event correspondent can push the physical boundaries of the conference venue, geographically speaking.

4. Grows your fan base. 
People follow the leader. Be today's social media leader in your communities. Digitally and socially on Twitter, Facebook, Google + and within your own industry and network, a professional correspondent can point others to your leadership.

5. Preserves the information as online content. 
When you speak, words go in one ear and out the other. An event correspondent can archive your moment, online.

6. Generates immediate traffic. 
While you are delivering your presentation, the professional correspondent is getting the buzz on for you. You can track the interest in real time, immediately after you present. You can access the audience, their feedback, questions, re-tweets and more.

7. Optimizes ongoing search results. 
Live content updates are captured and recapped for future search results allowing your content to be found on a variety of your own channels.

8. Provides more opportunity for speaking engagements. 
Get the traction and reputation as a speaker so that you can grow your business through future events in your industry.

9. Optimizes your investment resources. 
Are you getting a return on your efforts you put in as a speaker? An experienced event correspondent can help you recognize the opportunities and optimize your resources for your next speaking engagement.

10. Increases ongoing exposure. 
Just how long can your wisdom and great sage advice go on after an event has ended? An event correspondent can give your words wings through tweets and re-tweets and so much more.

Is an Event Correspondent Right For Me?
If you are seeking added-value to your next event and you are with a small or large company, a conference planner, an event sponsor, a publicist, an individual speaker - or anyone seeking to leverage the next event to grow your brand value in your industry, then yes! It is time for you to schedule an event correspondent for your next event.