ADWEEK reports that there is a growing interest in online advertisements despite the poor economy. In fact, the iPad is noted as the publishing industry's saving grace in the recent article titled, "Digital Darlings: Will tablets save the publishing industry?"
Trends show big changes in the publishing industry such as:
- People are less interested in paying for content.
- Advertisers are in the process of undergoing changes in their advertising investments, mainly from print to digital.
- Digital advertisements prove to be engaging and customers are showing an interest in the available digital ads and apps.
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