Monday, April 18, 2011

Identity Defined. That was then. This is now.

Like a mechanic who needs to take his car to the shop for some repairs, we understand our own need for our own professional services!

The Midas Center has gone through a lot since its birth in 1999. At a glance, here is the timeline of how our identity and brand has evolved.

acdesign studio, inc. (200 S. Wacker Drive, Chicago, IL)
visual integrity for the legal community
Clients served: Edelman Public Relations Worldwide, Arthur Andersen, Schiff Hardin, Linder Legal Staffing, Alder Murphy & McQuillen, Rapoport Law, Moran Consulting and more.

The Midas Center, Inc. (809 N. Oak Park Ave, Oak Park, IL)
Transforming Touchpoints into Gold Through Visual Integrity(TM)
Additional clients: Dennemeyer, Patent Cafe /, Cassiday Schade and more.

The Midas Center LLC (200 N. Michigan Street, Plymouth, IN)
When we describe our offering, in the past, we would respond:
We provide marketing, public relations, advertising and branding services.
(zzz...snore...old...boring...irrelevant terms, right?)

That was then: We offer award winning marketing, advertising, public relations and branding services to businesses who want to achieve success.

This is now: We are brand builders, buzz generators, media developers, success makers. In other words, when people ask us, "So, what do you do?"
We will respond with, "We transform opportunity into gold. We are like a think tank that is fueled by creativity, technology and impact!"

Yeah. That sums it up, don't you think? These terms include our community site development through our subsidiary, iHEART Green Media as well as allowing us to offer social media management, execute campaigns and craft collateral for clients. . .

What do you think?

Post a Comment