Birthing Story of Go Green Media and iHEARTplymouth

When The Midas Center relocated and opened its doors last fall in Plymouth, we hoped to reach out to help local businesses and organizations succeed. Previously, we specialized in legal marketing and clearly knew how to help law firms and attorneys build a brand and get the message out using the business media outlets and channels online and in print.

We quickly learned that to help get the word out in a small town, however, was not as simple as sending out a press release to a news wire or calling reporters who covered a specific beat. Being creative solution seekers and doers, we launched a new media business called Go Green Media. Go Green Media helps businesses and organizations get the word out organically, at a grass roots level. It spreads the message that builds the brand without using harmful toxic inks and wasteful paper. It is also powered 100% by wind energy. One of the products that Go Green Media has proudly launched this summer is called iheartplymouth.com.

iheartplymouth.com is a social media resource created specifically for the Plymouth, Indiana community. Much like an online magazine, it includes photos, articles and events that relate to "everything you love about Plymouth." It is community-based, like a local Facebook with full interaction. It also links with Facebook and Twitter automatically, enlarging the readership. Any one can access the content at any time and there is no cost to read, write or share the copy. The tag is Extra Extra! Read it. Write it. Share it. Live it. Love it.

iheartplymouth.com was launched summer 2010 and in the past 10 weeks has received over 30,000 pageviews. It is financially supported by private investors, advertisers and business membership sponsors. It has been designed to promote businesses and organizations and all the great activities that the community has to offer leading to an improved quality of life for its residents, businesses and visitors. As social media becomes more mainstream, iheartplymouth.com provides the necessary components for strong economic development.

Founder, social activist and editor Andrea Cook shares, "Preserving the unique characteristics of a small town is as important to me as building community. It is a pleasure giving individuals, businesses and places a voice and online brand."

Cook hopes to continue to grow iheartplymouth.com for the local town of Plymouth, Indiana as well as offer the social media service to other communities, upon request. If your community would be interested in the benefits that an online community product offers its residents, businesses and visitors, feel free to contact The Midas Center to learn more.

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Advertisers Seeking Success From Online Advertising

ADWEEK reports that there is a growing interest in online advertisements despite the poor economy. In fact, the iPad is noted as the publishing industry's saving grace in the recent article titled, "Digital Darlings: Will tablets save the publishing industry?"

Trends show big changes in the publishing industry such as:

- People are less interested in paying for content.

- Advertisers are in the process of undergoing changes in their advertising investments, mainly from print to digital.

- Digital advertisements prove to be engaging and customers are showing an interest in the available digital ads and apps.


To read the full article, click here.

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Announcing New Launch of iHEARTplymouth and Co-Editor

With the recent launch of iHEARTplymouth.com, there is a growing need for extra hands to promote our mission: helping businesses and organizations succeed in the marketplace. We are pleased to announce Cam Robertson, as our co-editor to iHEARTplymouth.com.

Cam is a Plymouth High School senior, soon to be graduate upon Friday evening's commencement program. As the president of student council, vice-president of Key Club, nationally recognized speech club leader and recipient of several awards dedicated to student excellence in the community, we are honored to have Cam play an important role in the early phases of iHEARTplymouth.com.

"Community is a huge value to me, and I love to call Plymouth, Indiana my home. At the same time, however, Plymouth is falling behind in this ever growing technological world. I feel like The Midas Center's new media program is just what this community needs to put Plymouth back on the map! And I would be thrilled to be a part of it!" Cam shares about his interest in the new position.

Cam's passion for community and media is evident as he will continue in pursuit of this interest as a student in the public relations program at DePaul University, Chicago this fall. Andrea Cook, The Midas Center owner and editor of iHEARTplymouth.com shares, "One of the most rewarding parts of my career has been getting projects and opportunities that provide jobs and empower other creative professionals. Cam is an emerging leader with many talents and a big future ahead of him. I am confident he will make us all proud!"

In the next several weeks, Cam will be out and about town offering businesses and organizations free advertising and member pages. He will also be popping up throughout town snapping photos and seeking human interest features.

If your business or organization is interested in learning about the summer launch specials including free ad spaces and membership profile services, feel free to contact him by email, coeditor@iheartplymouth.com. You may also send him information, announcements or press releases and he will be sure to help get the word out through iheartplymouth and beyond for you. And, of course, feel free to send just a simple "Kudos to Cam" for his new co-editor position, graduation, upcoming speech tournament or just because youHEARTcam!




About iHEARTplymouth
iHEARTplymouth.com is a fresh and free online media resource for everything you love about Plymouth, Indiana. With community added photos, events, feature stories, reviews and other fun tid- bits like daily fortune cookies and trivial quizes, this social media program is available for everyone: individuals, businesses, nonprofits and any other person or group who wants to get the word out to the community. With eleven targeted groups, readers and advertisers alike can focus their viewership to specific interests such as "good eats," "business to business," "arts and culture," and "sports, fitness and health" to name a few.

Since its summer 2010 launch, the site has received up to 800 visits in one day and over 10,000 pages have been visited in one month. With a variety of advertising options, it is the most affordable and effective advertising opportunity to reach a local viewership.

iHEARTplymouth.com is published by Go Green Media, a subsidiary of The Midas Center. Go Green Media is a grass roots publishing service dedicated to help local communities grow and thrive. Based on eco-friendly practices, Go Green Media provides publications that are paper- and ink-free, reducing waste materials. All of Go Green Media publications are proudly hosted by a service that is 100% WIND POWERED, another earth-friendly practice. Go Green Media creates the opportunities for small businesses and organizations to promote their unique products and services to local communities. For more information on how Go Green Media can help your community grow and thrive, contact Andrea Cook, Go Green Media owner at info@iheartplymouth.com.

EXTRA EXTRA: iHEARTplymouth.com Read it. Write it. Share it. Live it. Love it.

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